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It's a family affair at Pacific Island Tourism Representation. 

Jemma and Jenny-Lee were inspired by their great uncle who lived and worked on the

remote island of Ha'apai in the Kingdom of Tonga in the 1920’s. Almost one hundred years

later Jenny-Lee followed in his footsteps when she took on the role as Marketing Manager

for Tourism Tonga.

There began the dream to develop a business focused on assisting Pacific island

businesses to reach their target markets in Australia, New Zealand and other key source


Jemma (Niece) and Jenny-Lee (Aunty) have decided to embark upon a partnership to bring

this vision to life and make a difference doing what they love within a region they are

passionate about and have a strong connection with.

Get to know us...

Jemma Senico - PITR Co-Founder


"Being of Fijian ancestry - I love our focus on empowering and creating pathways for Pacific Islanders to promote their products, services and destinations. I’m a real island girl and love the opportunity to help grow sustainable visitation to the Pacific! I’m looking forward to meeting you and helping you grow your business."


- Jemma

Jemma has over 10 years experience in the tourism and travel industries in Australia, the

South Pacific and the UK.


Her experience spans a wide range of dynamic roles including retail travel, sales, online marketing, events and hotel management that have allowed her to develop strong, multi-faceted tourism marketing and sales skills, further enhanced by her worldwide travels and formal qualifications that include a Bachelors degree in Communication and a Certificate III in Tourism.


She is also author of ‘The Hibiscus Traveller’ blog and has been contracted to write travel articles for a range of publications including Pacific Island Living magazine, Mai Life, Stella and Fiji Airways Inflight magazine. 


Jenny-Lee Scharnboeck - PITR Co-Founder


"I love inspiring and creating amazing experiences for visitors, ensuring they have fantastic fun holidays. An avid paddler I’m quick to track down traditional outrigger canoes and would love to see this age-old craft return to the Pacific. I'm passionate about sustainable tourism, maintaining heritage, creating jobs and empowering locals to be amazing tour guides and storytellers. Let’s question the status quo and take the Pacific to market in a new way – increasing  yield, visitation and jobs."


- Jenny-lee

Jenny-Lee has twenty-nine years tourism industry experience spanning senior management, marketing, sales, destination development, operations, HR and learning and development.


She has coaxed small businesses to step outside their comfort zone and grow in her role as Tourism 

Manger with Sutherland Shire council where she won the coveted NSW Tourism Award for individual contribution to a region for her work in taking them to new international markets. Jenny -Lee is a TAFE teacher of tourism, events management and tour guiding. Her formal qualifications include a Graduate certificate in management (UOW), Associate Diploma of Tourism (Business), Certificate IV Human Resource Management, Training and Assessment.

Jenny-Lee's mission is to provide the platform (PITR) to work with an amazing team of Pacific Island Ambassadors, providing assistance and support on their journey in taking their Pacific to market!

We would love to represent you. Contact us here